How I designed a brand identity in three days

Three days isn't enough time to overthink — and that's exactly why it worked. Constraints pushed every decision toward the essential.

Day one was discovery and direction: a single focused call, a mood board, and one chosen route. No committee, no endless options.

Day two was the mark, the type, and the core color system — built as tokens from the start so the brand could flex without falling apart.

Day three was application and handover: a one-page guideline, exported assets, and the rules the team needed to keep things consistent.