Design that tells stories, code that connects.
I'm a Brooklyn-based designer and front-end developer helping startups turn bold ideas into brands and products people actually enjoy using.
Nice to meet you — I'm Avery.
I lead design and build at ASoc. I help founders shape a clear brand and a product that feels considered from the first pixel to the final interaction.
- 8+ years across creative direction, design, and front-end code
- Worked with 50+ brands in tech, fashion, and media
- Obsessed with typography, interaction, and restraint
- Currently open to freelance and studio collaborations
A glimpse of recent projects
Clean aesthetics, user-first thinking, and brand-aligned strategy — here's a look at the work that reflects how I approach design and code.
What I can help you with
Whether you need a new identity, a high-performing website, or a proper design system, I offer services tailored to help your brand grow with clarity.
Web design & front-end development
Marketing sites and product UIs designed and built end to end.
UI/UX design for SaaS & products
Research-led flows and interfaces for complex software.
Brand identity design
Names, marks, type, and the rules that make a brand stick.
Framer, Webflow & Next.js development
Delivered in your platform — never just a static comp.
Art direction & creative consulting
A steady creative hand for teams that need direction.
How we'll work together
A process that's transparent, collaborative, and results-driven — built around clear communication and steady creative momentum.
- 1
Step 1
Kickoff call & brand discovery
We start by understanding your vision and goals through a focused discovery call to align on direction.
- 2
Step 2
Strategy, wireframes & creative direction
We map structure and creative direction so we're aligned long before the visual design begins.
- 3
Step 3
Design & development in sprints
Work ships in slices with regular checkpoints, not one big reveal at the end.
- 4
Step 4
Feedback, refinement & final delivery
We polish against real feedback and prepare a clean, documented handover.
- 5
Step 5
Post-launch support & handoff
After launch we stay close to help your team take the reins with confidence.
Client words
ASoc reshaped our entire product experience. The interface is sharper and our team finally has a system to build on.
Sarah WhitmanNorthwind LabsSenior people, fast turnarounds, and code we could actually maintain. We didn't have to manage them to get great work.
Marcus LeeBrightfoldThe brand they built still feels right two years on. That kind of longevity is rare and worth every penny.
Elena RuizCascade StudioThey cut our manual design work dramatically with a proper token system. The handoff was genuinely seamless.
James ParkOnsetClear thinking, calm process, and a result that converted. We've already booked them for the next phase.
Priya NairLoomlyEasily the smoothest design partnership we've had. They sweat the details no one else even noticed.
Tom BeckerAtlas CoASoc reshaped our entire product experience. The interface is sharper and our team finally has a system to build on.
Sarah WhitmanNorthwind LabsSenior people, fast turnarounds, and code we could actually maintain. We didn't have to manage them to get great work.
Marcus LeeBrightfoldThe brand they built still feels right two years on. That kind of longevity is rare and worth every penny.
Elena RuizCascade StudioThey cut our manual design work dramatically with a proper token system. The handoff was genuinely seamless.
James ParkOnsetClear thinking, calm process, and a result that converted. We've already booked them for the next phase.
Priya NairLoomlyEasily the smoothest design partnership we've had. They sweat the details no one else even noticed.
Tom BeckerAtlas CoEasily the smoothest design partnership we've had. They sweat the details no one else even noticed.
Tom BeckerAtlas CoClear thinking, calm process, and a result that converted. We've already booked them for the next phase.
Priya NairLoomlyThey cut our manual design work dramatically with a proper token system. The handoff was genuinely seamless.
James ParkOnsetThe brand they built still feels right two years on. That kind of longevity is rare and worth every penny.
Elena RuizCascade StudioSenior people, fast turnarounds, and code we could actually maintain. We didn't have to manage them to get great work.
Marcus LeeBrightfoldASoc reshaped our entire product experience. The interface is sharper and our team finally has a system to build on.
Sarah WhitmanNorthwind LabsEasily the smoothest design partnership we've had. They sweat the details no one else even noticed.
Tom BeckerAtlas CoClear thinking, calm process, and a result that converted. We've already booked them for the next phase.
Priya NairLoomlyThey cut our manual design work dramatically with a proper token system. The handoff was genuinely seamless.
James ParkOnsetThe brand they built still feels right two years on. That kind of longevity is rare and worth every penny.
Elena RuizCascade StudioSenior people, fast turnarounds, and code we could actually maintain. We didn't have to manage them to get great work.
Marcus LeeBrightfoldASoc reshaped our entire product experience. The interface is sharper and our team finally has a system to build on.
Sarah WhitmanNorthwind LabsThoughts & ideas
A collection of notes, experiments, and lessons from working at the edge of design, technology, and craft.
Let's make something great.
Have a project in mind, or just want to say hello? We're always open to new ideas, partnerships, and good collaborations.
Based in Brooklyn, working globally.